Drop #1: Pilot

Order deadline
Fri, Oct 9 at 1:12 p.m. ET
Shipping Day
Sat, Oct 10
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serving new york city with experimental offerings + limited drops

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review our purchase terms + disclaimers for details + legal stuff about your order(noelle worked hard on them)

Earl Grey Hyperfixation Granola

Granola

Earl Grey Hyperfixation Granola

From$16

This advanced formula features 16 meticulously selected ingredients to create complex textural interest and layered nuance. Specialty tea is ground with stone tools, bloomed over gentle heat, and infused in organic oil for days. Every almond and cranberry is individually cut to ideal surface area and size. Micro-batch baking ensures exceptional quality and consistency: low-and-slow toasting preserves delicate flavors, and mixing and flipping every 10 minutes promotes even caramelization (imagine Noelle sitting by the oven—watching carefully and crazily).

Rice-y Crisp-y Snack

Goodies

Rice-y Crisp-y Snack

From$12

A childhood classic, all grown up (+ non-trademark infringing)! Familiar ingredients become fully actualized—transforming into something both comforting and unexpected, playful yet refined, nostalgic yet entirely new, and simple yet deeply satisfying. Mini marshmallows and rainbow sprinkles give both texture and whimsy. Comes with 4 individually wrapped treats. “Adult Palate” vibe is an elevated version adding bourbon vanilla, artisanal salts, and extra flavor extracts.

What people are saying*

Okay just got home and this granola is DIVINE!!! I literally can't stop eating it

Thank you sooo much Noelle for sending it! Noelle Bakes Real Good is bomb diggity 🙌

Right amount of crunch not too hard or scratching my mouth

Wow I think it's genuinely like one of the best if not the best granola I've ever had LOL

Omg it's amazing in milk

I also think ur ratio of granola versus dried berries and nuts n seeds is v good

Sometimes it's too trail mixy this is perfect and still mostly a true granola

I'll also fill out ur sheet but COLOR ME IMPRESSED

btw let Noelle know her granola is fire

ELLEH THE GRANOLA IS SO FUCKIN GOOD

Also, just in general, I was massively fucking impressed, even though I already knew it was going to be real good

Flavors were outstanding

Matcha cookie is PHENOMENAL

But texture is amazing and moist wow!!!

What's ur secret???

Direct quotes

“Holy cow”

“It tastes so fresh”

It's sooo good

Noelle this is SO GOOD

*People who are my friends & family who received free goods.
They gave me permission to post these comments — opinions are theirs.

Who's Noelle?

Noelle

Noelle Bakes Real Good is a sweet experiment by a Lawyer Baker who wanted to build something from scratch (and recover from severe burnout). This micro-bakery is a venture into creative entrepreneurship, born from a simple idea: make good things, fuel her people, heal her soul.

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